Strateško komuniciranje in menedžment

In the process of the sample evaluation of the postgraduate doctoral study program Strategic Communication and Management of the third level, carried out by FUDŠ, the members of the group of experts did not detect any major shortcomings or nonconformities and no partial fulfillment of quality standards. We detected some advantages, the most in the 4th standard, for which we also listed the most recommendations. FUDŠ regularly evaluates and updates the content, composition and implementation of the study program, but since the self -evaluation reports are primarily focused on quantitative data, it suggests introducing more substantive assessments of what the results mean for the program and its goals. It also suggests supplementing them with concrete substantive and professional arguments about the results achieved and finding a way to greater involvement of stakeholders f rom the environment. FUDŠ ensures the closure of the quality circle and adequately implements the tasks planned on the basis of the results of the self - evaluation of the study program, which is evident f rom the self -evaluation reports, but it suggests to include more argumentation and reflection in these reports, to go beyond the quantitative presentation of the situation and to strengthen and clarify the role of individual stakeholders in the formulation of measures and strengthen that part of the self -evaluation that requires substantive evaluation of the ef fects of the measures. In them, significantly more attention and content should be devoted to the research work of doctoral students, which is very modestly presented in the reports, as well as its connection with FUDŠ's research profile and projects. 23 FUDŠ regularly monitors the implementation of the study program and changes and improves it, and the similarity of the Strategic Communication and Management doctoral study program with the Sociology doctoral study at the same institute is noticeable, which makes it dif ficult to clearly profile individual study courses and subjects. The subjectspecific competences listed in the description of both doctoral study courses - strategic communication and management - are very dif ficult to achieve with only one compulsory course f rom a narrower field of study. It is suggested to think about additional compulsory subjects that will achieve a more complete familiarization of students with the entire scientific field they are studying. We observe a modest amount of teaching content in the field of fundamental research methodology, which would standardize the entry competences of doctoral students, given that the analyzed doctoral program currently of fers only one course with advanced methodological content. The horizontal and vertical connection of doctoral study subjects with elective subjects is weak, as they do not cover comprehensive content f rom the scientific field of communication and management, which is especially evident when analyzing the doctoral theses submitted and completed so far. The application and implementation of FUDŠ's scientific research projects is successful in terms of number and heterogeneity, but it must be coordinated to a greater extent with the desired research profile of FUDŠ, as well as to a greater extent with the programs of fered by doctoral studies. It is necessary to introduce mechanisms and a comprehensive approach that will ensure the participation of doctoral students in the institution's scientific research projects and coordinate the topics of doctoral dissertations with project research topics, instead of leaving the initiative to individual project managers and university teachers on doctoral studies. The method, form and scope of the study program implementation correspond to its content, composition, type and level, so that the study content and personnel resources are suitably adapted and provided. There are quite a few advantages to be found in the implementation of the study program, but there are certain issues that still need to be worked out. For example, it is necessary to formally determine what is meant by the term "academic colloquium", which is interpreted and understood dif ferently by various actors and participants of the completed evaluation, and then this form of work should also be addressed in the study program and in the doctoral study schedule. More specifically, it suggests defining the orientations when choosing a research doctoral topic; to judge to what extent the paid availability of lecture recordings and other forms of online support is meaningful and useful to students; pay even more attention to more systematic training of students in the use and citation of professional literature, on avoiding plagiarism and on academic writing; to consider the optimization of space in Ljubljana for the uninterrupted work of professional services, lectures and seminars and for individual consultations of mentors and students; to consider the possibilities of implementing the program in more suitable, larger premises, which, for example, FUDŠ has at the location in Nova Gorica; continue upgrading the information system; to encourage students to use the materials and resources provided by FUDŠ, since only 1/3 of doctoral students are enrolled in the library; to assess the possibility of staf fing professional services due to the consequences of increased enrollment; increase the number of formal group meetings - academic colloquia and other forms, such as winter camp and professional conferences, as students value them as particularly useful; above all, to find a way to significantly increase the involvement of doctoral students in the institution's research projects, which represent a great but underutilized advantage of the institution for doctoral studies. Ensuring the rights of stakeholders in the study process is guaranteed. 24 In response to the preliminary report, FUDŠ prepared an action plan for the realization of all given recommendations with outline activities, an appropriate timeline and key responsible persons.